ABOUT YONEX
Experience the unmistakable combination of decades of material expertise, innovative manufacturing technologies, and limitless riding fun. Find out who we are, where we come from, and what makes our boards so special here!
OPTIMAL DRIVING EXPERIENCE
Whether freestyle, freeride, or all-mountain – each board is precisely tailored to your needs so that you can achieve maximum control, confident safety, and constantly master new challenges in any terrain.
MAXIMALEPERFORMANCE
Thanks to innovative technologies and years of experience, our boards deliver high speeds, extreme maneuverability, and impressive responsiveness—perfect for taking your skills to the next level.
SUSTAINABLY INNOVATIVE
We combine environmentally friendly production processes and high-quality materials to increase the longevity of our boards, conserve resources, and provide an unparalleled riding experience.
HANDMADE FOR 30 YEARS
Founded in 1946, YONEX has grown from a manufacturing company into a globally recognized Japanese sports brand, producing a wide variety of sporting goods such as badminton, tennis, and golf rackets, as well as snowboards. About ten years after its founding, YONEX began producing badminton rackets, thus entering the sports industry. Twenty years later, the company introduced carbon fiber racket manufacturing and developed unique manufacturing methods that became known as YONEX (Carbon) sports equipment. This advanced carbon technology was eventually applied to the development of snowboards, resulting in YONEX products with features not found in other brands.
The YONEX factory in Nagaoka, Niigata Prefecture, plays a central role in the development and production of these high-quality snowboards. Its proximity to snow-capped mountains provides ideal conditions for testing and further development. Badminton and tennis rackets are also produced in the same facility, with the shared use of carbon technology enabling fast and efficient product development.
Unlike most snowboard manufacturers, who use wood as their core material, YONEX relies on carbon. This approach allows for precise control of the properties required for snowboarding, such as flexibility and torsion. Carbon offers the advantage of producing stable products with minimal quality variations. By adapting fiber combinations and designs, specific properties such as stiffness and torsion resistance can be achieved. Furthermore, the use of carbon allows for a significant weight reduction in snowboards, resulting in improved performance.
Developing snowboards without the traditional wood core presented challenges for YONEX. Initially, there was no data or templates for such designs, leading to numerous prototypes and tests. However, through continuous research and development, as well as close collaboration between designers and engineers, YONEX was able to develop snowboards with outstanding performance and quality. Manufacturing takes place under strict quality control in its own factories, with every production step carefully monitored to ensure the highest precision and consistency.
Thanks to this innovative strength and commitment to quality, YONEX has grown into one of Japan's leading snowboard brands since entering the snowboard market in 1995. The unique combination of traditional craftsmanship and cutting-edge carbon technology enables YONEX to produce snowboards that are recognized worldwide and popular with both recreational and professional athletes. Since 2025, YONEX snowboards have also been available directly in the European Union.




UPDATES AND NEWS


Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales

Guy Hawkins
President of Sales
